ICA - Institute of Canadian Agencies

#FeatureFriday 🌱 New work from #ICA member agency Diamond takes aim at the stigma around infertility and asks, what is natural anyway? ----- 1 in 6 people have difficulty conceiving and unfortunately face more challenges when it comes to seeking support. Diamond aimed to invent a new healthcare category with the introduction of Pollin Fertility from the naming through to the experience and its first brand campaign “It’s Natural,” smashing the stigma while challenging what is natural when it comes to conception. Read more: https://lnkd.in/ewn4_ytc

Did you know? 💡 A LBBonline - Little Black Book membership is included with your #ICA membership to help you amplify your agency. Here's what you get: 🖥 Company page on LBB's global site ✅ Guaranteed paywall-free coverage: unlimited uploading, formatting and tagging of press releases and articles you write and send in 📚 Space for 250 assets in your LBB Creative Library 🏆 5 x entries to the Immortal Awards 💬 Opportunity to take part in and publish Members Interviews 🏖 Access to the LBB Beach in #Cannes …and much more. Want in? Contact Madison Papple, Head of Communications & Operations, at the ICA - Institute of Canadian Agencies to find out more.

#FeatureFriday 🛫 Form and function come together seamlessly in this new work from #ICA member agency Nurun. ----- A special moment took place on April 24th with the unveiling of Bombardier's new brand identity, unchanged since 2004. We’re proud to have participated in this next chapter, a reflection of the shared passion between Bombardier and Nurun. For months, our team has been hard at work merging Bombardier’s Aircraft and Corporate websites to flawlessly reflect the new brand identity and deliver an emotionally captivating platform.    Special thanks to Bombardier for putting their trust in Nurun and allowing us to be a part of such an incredible journey. https://bombardier.com/en    ///   Un moment magique a eu lieu le 24 avril dernier avec le dévoilement de la nouvelle identité de marque de Bombardier, qui n'avait pas été modifiée depuis 2004. Nurun est fière d'avoir participé à ce nouveau chapitre qui met en lumière la passion commune des équipes de Bombardier et de Nurun. Nurun a fusionné les deux sites de Bombardier - aéronautique et entreprise - pour refléter la nouvelle identité de marque et créer une plateforme génératrice d'émotions.   Nous remercions Bombardier de nous avoir fait confiance et de nous avoir permis de faire partie de cette belle aventure. https://bombardier.com/fr   #nurun #nuruncanada #publicisgroupecanada #bombardier

Our President & CEO, Scott Knox, recently sat down with LBBonline - Little Black Book's Jordan Won Neufeldt to discuss the #ICA's new Manifesto, the state of the industry, and why London and New York aren’t "all that" when compared to Canada. 🇨🇦 Read it here: https://lnkd.in/g-mU7zZ3 #BrandsNeedMoreCanada

#FeatureFriday 🇨🇦 After winning the iconic assignment last year, #ICA member agency The Hive debuts their new work for The Canadian Olympic Committee and CBC/Radio-Canada. ----- The latest campaign from The Hive in partnership with The Canadian Olympic Committee and CBC/Radio-Canada for The Olympic Games Paris 2024.   Team Canada Olympians are some of our nation’s biggest stars, appearing larger-than-life to all of us watching. Shining a light on the struggles they’ve overcome behind the scenes is truly unique and so inspiring. Narrated in French by Celine Dion and narrated in English by Michael J. Fox, the new “Brave Is Unbeatable” campaign celebrates victory in the face of adversity. Read more: https://lnkd.in/gXK7_bNa

🔔 Reminder: #ICA Members get 25% off registration for the Global Marketer Conference 2024: Building Better Brands happening in Toronto on May 16th. Contact us to claim your members only discount code. 📱

As you've probably seen, we've started doing #FeatureFriday where we share some of the latest creative, research, and initiatives from our #ICA member agencies. 💥 So far, we’ve featured work from VML Canada, Leo Burnett Canada, Edelman Canada, Middle Child, Full Punch, EssenceMediacom Canada, and Lifelong Crush. And we can’t wait to keep showing you more. Have something for a #FeatureFriday? Member agencies can email Madison Papple to find out more. ✉ #Advertising #PR #Design #Media #Marketing #CanadianAgencies

#FeatureFriday 💫 Check out the latest work from #ICA member agency Lifelong Crush, who created a Michelin star-esque rating system awarding restaurant bathroom excellence for Cashmere UltraLuxe. Talk about brand standards! ----- ⭐ Because a restaurant is only as good as its bathroom, we created the Cashmere UltraLuxe Bathroom Guide ⭐ The Guide is our way of setting the standard for the most visited room in the place. Because when it comes to dining, it's not just about the food! We're on a mission to crown the most worthy of restaurant bathrooms, awarding them 1 to 3 Fleurs. You can nominate your favourite too, using #UltraLuxeBathroomGuide. Kruger Products | Produits Kruger Learn more: https://lnkd.in/gZe3G6fB

More than two-thirds of Canadians think companies are more focused on performative acts than making real changes to help the environment, according to new research from Leo Burnett Canada's The HumanKind Study 2024. ➡ Read more about how companies can take a leading role in addressing the concerns that keep Canadians awake at night, in the #ICA's Report on Marketing in partnership with Globe Media Group: https://lnkd.in/ge42F6RC #ReportOnMarketing #CanadianMarketing #Research

#FeatureFriday ✨ If it doesn't make it on the fridge, did it even happen? New work from #ICA member agencies Full Punch and EssenceMediacom Canada. ----- See how we broke through hotel conventions of talking about comfy beds, free WiFi, etc., for Sandman Hotel Group with their first campaign in more than 20 years. Oh, and for the record, their beds are comfy. 🛌 Read more: https://lnkd.in/g7f_Q8NS